Companies can lose $20 million annually due to the lack of effective data management.

According to the research of Cloud Data Management Report for the year 2019, 73 percent of organizations are unable to provide users with uninterrupted access to applications and data. Today, many companies are seeking to implement cloud-based data management to ensure data protection and more efficient use.
BAAR, Switzerland, Moscow, Russia – June 6, 2019: – According to a Veeam Cloud Data Management Report study by Veeam Software, a leader in cloud backup and data management solutions, 73% of companies recognize that they cannot provide their customers with uninterrupted access to data and services, which costs companies an average of $20 million annually. Problems with data access result in lower revenue and productivity for organizations, as well as loss of customer trust. To address these challenges, 72% of respondents seek to implement data management solutions in the cloud – often using hybrid cloud capabilities – to leverage their data and make their business more successful.

Such conclusions are made from the study Veeam Cloud Data Management Report for 2019, which is based on a survey of more than 1,500 senior executives and it managers from 13 countries: Australia, Brazil, China, France, Germany, Italy, Japan, Mexico, the Netherlands, Russia, the Middle East, the UK.

The results of the research confirm that the companies plan to integrate cloud technologies, hybrid cloud technologies, big data analysis, artificial intelligence and the Internet of things more deeply. In 2019 the investment companies in these areas for working with data, the world average of $41 million, the Implementation of these digital initiatives will bring companies significant benefits: the annual average additional income from their sale of $124 million for the company.

Almost half of the participants in the study recognized that data protection is a prerequisite for the effective use of these investments. Only 37% of companies are confident in their existing backup and data protection solutions, and this makes it difficult to introduce new technologies that can provide business benefits. More than half of the respondents to solve this problem are considering options for implementing intelligent data management and multi-cloud solutions across the business.

The results of the study indicate a very heterogeneous penetration of digital technologies in the world. Some of the world’s largest economies risk being caught up. 41% of respondents in Japan and 48% in Brazil consider the level of data management in their companies to be Mature, while in France and Germany this figure is slightly higher than 25%, and in the UK — only 11 %. Apparently, this situation will not change: over the next 12 months, Japanese and Brazilian organizations plan to invest an average of $105 million and $73 million, respectively, in intelligent data management, which is significantly more than in the UK ($14 million), China ($17 million) or the US ($38 million).

“We live in the data age. It’s time for companies to Wake up and start protecting their information. Enterprises need to manage their data in a way that provides continuous access to it and fully exploits its value to improve business performance. Today it is no longer a luxury, but an urgent need. Companies that effectively manage their data gain significant opportunities and competitive advantages. Ask yourself: are you sure that the services of your companies are always available to customers? If you are not sure, then it’s time to act! But as our research shows, many are not fast enough,” says Ratmir Timashev, co-founder and Executive Vice President of Veeam sales and marketing.