Adobe Analytics Breaks into Leaders Category Largely Due to Adapting Successful Digital Analytics Capabilities to Cross-Channel Customer Analytics
SAN JOSE, Calif. — March 10, 2016 — Adobe today announced thatAdobe Analytics, the data and analytics backbone of Adobe Marketing Cloud, has been recognized as a Leader in Customer Analytics Solutions by Forrester Research, Inc. In the new report “The Forrester WaveTM: Customer Analytics Solutions, Q1 2016,” Adobe was on...
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Analytics
Adobe Launches Mobile Services for Adobe Marketing Cloud
Adobe Launches Mobile Services for Adobe Marketing Cloud
Mobile Support for Adobe Analytics and Adobe Target Available Today; Integration with Additional Adobe Marketing Cloud Solutions Coming in 2014
Adobe today launched Adobe Mobile services for Adobe Marketing Cloud to help marketers better understand and improve user engagement with mobile apps. Adobe Mobile services introduces a series of app-centric capabilities including a new user interface for mobile teams, app experience targetin...
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Adobe Unveils Major Innovations in Adobe Primetime
Adobe Unveils Major Innovations in Adobe Primetime
New Video Analytics, Cloud DRM Service Expand Company’s Leadership in Bringing TV Content Online
Adobe today announced a series of technology innovations in Adobe® Primetime, the industry’s most advanced TV delivery and monetization platform for programmers and pay-TV service providers. New analytics capabilities improve the viewer experience by giving content owners access for the first time to a broad set of data to better understand the...
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